Who is Hyoyeon?

Hyoyeon, also known as HYO, debuted in 2007 as a member of the group Girls’ Generation. The girl group released numerous hits including “Gee” (2009), one of the earliest examples of a catchy K-pop hook, and is still together as a group.

Known for her powerful vocals and dancing, Hyoyeon has been part of subunits and project groups such as Girls’ Generation-Oh!GG and GOT the beat, and also formed Hyorisoo with fellow Girls’ Generation members Yuri and Sooyoung through her YouTube show “Hyo’s Level Up” (2024–).

She launched her EDM career in 2018 and started using the alias HYO as a DJ. Since then, she has experimented with various EDM subgenres through solo releases including “Sober” (2018), “Badster” (2019), “Dessert” (2020), “Second” (2021), “Deep” (2022) and, most recently, “Moveurbody,” a hybrid of Brazilian phonk and techno released in March.

BY SHIN HA-NEE [[email protected]]