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Domino's launches Mujinjang Shrimp Steak Pizza

Domino's Mujinjang Shrimp Steak Pizza was developed in cooperation with fashion company Musinsa.

2026.7.14

All's fair in love and sales: Musinsa-Zigzag playful social media feud pays off — literally

Banter between the two fashion e-commerce platforms' official Instagram accounts led to higher sales for their summer events.

2026.6.25

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Person standing in a bright office beside a desk with toys, supplies, and an open laptop.

How Musinsa's founder built a fashion empire

From a Seoul semi-basement startup to a possible 10 trillion won IPO, Cho Man-ho’s rise traces Musinsa’s growth, setbacks and renewed ambitions.

2026.6.17

Customers shop for cosmetic products at Musinsa Megastore Seongsu in eastern Seoul on April 24. [KIM JONG-HO]

Try before you go home and buy: Brick-and-mortar K-beauty displays lead to spike in online sales

The growing tendency among consumers to test products in stores before purchasing online is driving a surge in online sales for brands after they appear on shelves at brick-and-mortar outlets.

2026.6.2

President Lee Jae Myung's X post condemning a 2019 Musinsa advertisement. The post was uploaded on May 20. [SCREEN CAPTURE]

President Lee condemns 2019 Musinsa sock ad accused of mocking 1987 pro-democracy martyr

President Lee Jae Myung publicly condemned a 2019 Musinsa advertisement that appeared to mock the torture death of pro-democracy student activist Park Jong-cheol.

2026.5.20

The second floor at the Musinsa Megastore Seongsu in Seongdong District, southern Seoul, showing its beauty range [JOONGANG ILBO]

E-commerce platforms are building growth with brick-and-mortar offline expansions

Korean vertical e-commerce platforms are moving back to brick-and-mortar, opening full-fledged stores and pop-up spaces to turn online shopping into an in-person brand experience.

2026.4.28

Blackpink's ″Deadline″ teaser [YG ENTERTAINMENT

Blackpink to celebrate upcoming EP 'Deadline' with pop-up stores

Pop-up stores will open in Seongsu-dong and Myeongdong on Sunday to celebrate the release of girl group Blackpink's upcoming EP “Deadline.”

2026.2.23

Musinsa running hard in race for Hoka distribution rights

Competition to distribute the hit sportswear brand Hoka in Korea is heating up as fashion giant Musinsa makes a push for the rights.

2026.1.26

Kim Hea Kyung, the first lady of Korea, applies cosmetics to an attendee during a K-beauty promotional event at the Fosun Foundation Art Center in Shanghai on Jan. 7. [JOINT PRESS CORPS]

Companies eye Chinese market after President Lee suggests that Beijing may lift 'K-culture ban'

Consumer goods companies, especially in the beauty, food and fashion sectors, are growing optimistic about expanding into the Chinese market after the president suggested that Beijing may ease long-standing restrictions on Korean popular culture.

2026.1.11

Musinsa Store in Anfu Road in Shanghai [MUSINSA]

Musinsa enters China with two Shanghai stores, banking on K-fashion's global appeal

Musinsa, Korea's largest fashion e-commerce platform by revenue, has chosen China as its first overseas foothold, opening two stores in Shanghai.

2025.12.19