Tag: life and trends

life and trends

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Jelly is back: Gen Z reinvents Y2K trend with personal touches

Colorful PVC shoes and bags are surging in Korea as young shoppers revive the trend through social media and personalized styling.

2026.6.22

Red-lit restaurant storefront with pedestrians walking past on a street at dusk.

Beyond the stigma: How Daerim-dong built a thriving Chinese community in the heart of Seoul

How Daerim-dong became Seoul’s most authentic Chinese enclave, rooted in Korean Chinese migration, daily life and a growing push for recognition.

2026.6.16

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Reliving 'retro': Making an analog escape from a hyperdigital world

Younger people are increasingly drawn to retro experiences, seeking human connection and imperfections in aging spaces and objects, contrasting with today's digital convenience and the rise of AI, which they find wanting.

2026.6.11

Team Korea's Son Heung-min celebrates after scoring during a friendly against Trinidad and Tobago at BYU South Field in Provo, Utah, on May 30, ahead of the 2026 FIFA World Cup. [NEWS1]

Korea to host K-culture festival in Mexico alongside World Cup

A K-culture festival will be held in Mexico in tandem with the 2026 FIFA World Cup, jointly organized by the Ministry of Culture, Sports and Tourism and the Ministry of Foreign Affairs.

2026.6.4

Minister of Culture, Sports and Tourism Chae Hwi-young speaks during a news conference held in central Seoul on May 28.

Ministry redefines 'K-culture,' adds 100 trillion won to sector's target market size

Ministry of Culture, Sports and Tourism redefined the scope of “K-culture” and adjusted the sector’s target market size from 300 trillion won ($219 billion) to 400 trillion won.

2026.5.28

Exposition visitors crowd outdoor spaces of the ″2026 K-Expo USA: All About K-Style″ event in Los Angeles between May 23 and 24. [KOREA CREATIVE CONTENT AGENCY]

More than 40,000 celebrate Korean culture and lifestyle at '2026 K-Expo USA' in Los Angeles

More than 40,000 Angelinos took a deep dive into contemporary Korean lifestyle with hands-on experiences ranging from spicy instant noodles to Korean makeup techniques and K-pop acts during the "2026 K-Expo USA: All About K-Style" event.

2026.5.27

'Morning Yellow'-colored 'soban,' or traditional Korean small table, made in collaboration with LG Chem and artist Ha Ji-hoon [SEOUL METROPOLITAN GOVERNMENT]

Seoul unveils 13 products featuring city's official 'Morning Yellow' color

The Seoul Metropolitan Government unveiled a new lineup of consumer goods featuring the city’s signature color, “Morning Yellow,” across household items, fashion accessories and stationery products.

2026.5.26

A scene of a beauty booth installed at K-Expo in Toronto in 2025 [MINISTRY OF CULTURE, SPORTS AND TOURISM]

Gov't ministries unite for massive K-Expo USA in Los Angeles

Jay Park on stage, hoe gimbap (raw fish rice roll) in hand and K-beauty on faces — Los Angeles is set to be swept up in a wave of Korean content and trend through early next week at “2026 K-Expo USA.”

2026.5.22

I'm buried in enzymes during an enzyme spa treatment. [WOO JI-WON]

Buried alive for wellness: Enzyme spas offer hot, claustrophobic way to detox

Enzyme spas in Korea, drawing from Japanese origins, offer a unique detox experience by covering participants in warm enzyme mixtures. While claustrophobic, they are gaining popularity among young wellness seekers.

2026.5.11

Kylie Genter, a haenyeo, or a traditional female free diver, during her dive [KYLIE GENTER]

New Yorker dives into Jeju tradition as village's foreign 'haenyeo'

For centuries, haenyeo have plunged into the sea — up to 10 meters (32.8 feet) deep without an oxygen mask — to harvest seafood. In Yeongrak-ri, a village in Jeju, the tradition lives on through 16 divers, including New York’s Kylie Genter.

2026.5.7