Tag: kbeauty

kbeauty

Latest News

K-beauty brands dominate on Amazon Prime Day

Korean beauty companies captured 38 of Amazon’s 100 bestselling skincare products during Prime Day, underscoring surging global demand and record first-half cosmetics exports.

2026.7.4

Is the K-beauty boom only skin deep?

As exports hit a record, Korea’s beauty industry faces rising strain from ODM reliance, fragile indie startups and the absence of a globally dominant brand.

2026.6.20

Most popular

After a decade poaching K-beauty talent, China now has Korea's cosmetics market in its sights

After years of recruiting K-beauty talent and absorbing Korean know-how, Chinese cosmetics brands are rapidly expanding in Korea and challenging the industry’s edge.

2026.6.19

Celltrion workers establish company's first labor union, demand compensation transparency

Workers at Celltrion, a Korean biopharmaceutical firm, launched a labor union for the first time in the company's history, demanding transparency in compensation, the union said Monday.

2026.6.1

An AI-generated image of a woman receiving an injectable skin booster. [CHATGPT]

As people turn to cadaver tissue to look younger, experts raise ethical concerns

A new class of injectables made from donated cadaver tissue is rapidly gaining ground in Korea's medical aesthetics market, drawing both enthusiasm from clinics and warnings that the industry is operating in a regulatory gray zone.

2026.5.10

Customers at an Olive Young store in Seoul on Nov. 24 [YONHAP]

'I would go for this every time': Why Korean sunscreens are dominating the market

From Beauty of Joseon and Round Lab, many of the globally popular K-beauty brands share a history, having started as small labels with no ties to major conglomerates before rising to prominence due to a single breakout product: sunscreen.

2025.11.27

Chroma Kolmar Studio's Color Director Choi Won-jung explains color themes for the Spring and Summer season of 2025. [PARK SANG-MOON]

Sampling in a day: How K-beauty ecosystem fast-tracks brand creation

K-beauty is hitting the gas, with original design manufacturers lowering the entry barrier to the industry, allowing small players with big ideas to get in on the game — while cutting turnaround time so no one misses a second of the trend.

2025.7.17

Second Vice Minister of Culture, Sports and Tourism Cho Yong-man speaks to reporters on the ministry's K-tourism policies during a press conference at the Press Center in Jung District, central Seoul, on Wednesday. [MINISTRY OF CULTURE, SPORTS AND TOURISM]

Culture Ministry details plans to encourage tourism within Korea

Korea’s Ministry of Culture, Sports and Tourism is striving to have Korea on as many travel bucket lists around the world as possible this year. “In the recent meeting, the ministry has come up with a government-wide plan to bolster tourism in ...

2023.4.5

Porcelain princess

The Korea National University of Cultural Heritage and the National Palace Museum of Korea unveil a new porcelain massage tool and a balm-type cream in a newly designed porcelain jar from K-beauty brand Princess Hwahyup at the National Palace ...

2022.12.7

Park Jong-youl, director of Korean Culture and Information Service (Kocis) talks about Korea's soft power at Kocis's Seoul office in central Seoul. [PARK SANG-MOON]

After a stellar 2021, the future looks bright for Korea's soft power

Despite struggling with the unprecedented threat of Covid-19, Korea has never had such a stellar year in terms of soft power. The country is no longer known to the world as “the only divided nation" or the birthplace of Samsung. In 2019, director...

2022.1.7